Firstly, emails.
I signed up to both The National Wedding Show and Ben Howard's mailing list.
After signing up to Ben Howard's Mailing list in January I have received 4 emails in total, one thanking me for signing up, another one which was practically identical to the first just telling me that 'Ben' added me to his mailing list (I wish!). I received one mid February telling me to buy his album and then one at the end of February trying to persuade me to go on his American tour. I thought I would receive more emails as when you sign up you are made to believe that you're going to be emailed Ben's every move.
Having said that I only received one email from The National Wedding Show and that was a registration email, I thought I would receive more emails with offers or incentives for me to attend the show. However this could be due to the fact that social media such as Facebook, Twitter and Myspace are taking over the internet and the way we communicate. In July 2009 250 million people were on Facebook, as an old statistic that number would have increased significantly but that's another story, or perhaps just another post.
Also on the subject of emails I emailed The National Wedding Shows marketing team twice with no response :( and I emailed the only email I could find on Ben Howard's website with no response too :(
When I signed up for Ben Howard's mailing list I also had to give my address because I would get sent things through the post, I haven't been sent any advertising through the post thus far :(
However according to the KMRSoftware only 27.9% of people make a purchase due to direct mail, so maybe that's why The National Wedding Show don't even take your address because they feel it would be a waste of time and money for them.
Oh Google alerts!!As suggested I signed up to Google alerts (basically enter key words 'Ben Howard' and 'National Wedding Show' and receive emails when they are mentioned or are a hot topic on the internet) F
or the first few days I really enjoyed getting the alerts and looking at all the articles, however after receiving 186 alerts on my phone at all hours of the night and day I have to say I will be relieved when I can finally turn them off!
Most of the Ben Howard notifications were just for announced festivals over the summer and because festivals are the hot topic at the moment (with tickets just being put on sale) a lot of the articles were the same or people blogging about him and the festival. I didn't seem to get as many notifications from The National Wedding Show but the ones I did get were all from wedding blog name dropping The National Wedding Show as the place to be for brides to be. There was a lot more advertising going on for The National Wedding Show than Ben Howard's tour, only a handful of the alerts mentioned the tour whereas every alert for The Wedding Show was trying to persuade you to attend and buy tickets.
xoxo
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