Well my last post introduced which events I was going to do, this blog will hopefully give you a more in depth look at the events I chose. I think both my events are completely different from one another in the type of event they are, hopefully as the blog posts commence I will find out how similar they are in the marketing aspect of them.
The National Wedding Show
The National Wedding Show is a 3 day event taking place on the 24th-26th February at London Olympia, the Wedding show is the UK's biggest Wedding show (also taking place at Birmingham's NEC Arena in March) featuring over 250 different exhibitors supplying everything you need for your big day. Also boasting that it has the largest collection of Wedding dresses under one roof in the UK.
According to the website the event attracts 50,000 visitors a year, If I were to guess at the target market I would put most of these visitors as females aged 25-40 and bringing along their Maid of Honour and their Mum, However that may be me being stereotypical and imagining the exhibition to be reminiscent of Disney princess films, I shall research the target market of the Wedding show in a later blog.
Ben Howard
I chose to follow Ben Howard's tour simply because I'm a fan of his music. He has just finished the UK leg of his tour and is currently in America. I was concentrating on the London dates (23rd,24th February, Shepherds Bush). Ben's music has been described as 'folky' and has only recently (in the past year) become a 'mainstream' artist being played on Radio1 and being featured on music channels on the television. For these reasons I feel that his target audience will consist of many die-hard fans that have followed him from day 1 mixed in with the younger audience (14-24) who perhaps listen to radio 1 or watch the music channels, I could be entirely wrong about this prediction we'll just have to see in the next post.
xoxo
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